Best Techniques to Select Low Competition Keywords on Google for Easy Rankings
Introduction
If you are struggling to rank your website on Google, the problem might not be your content but the keywords you are targeting. Most beginners make the mistake of going after highly competitive keywords like SEO tools, make money online, or digital marketing. Unfortunately, these are dominated by big authority websites, making it almost impossible for a new site to rank.
The solution? Focus on low competition keywords. These keywords may have fewer searches, but they are much easier to rank and can bring highly targeted traffic. In this guide, you’ll discover the best techniques to select low competition keywords on Google using Google Keyword Planner and supporting SEO tools.
By the end of this article, you will know exactly how to find keywords that:
- ✅ Are easy to rank
- ✅ Bring consistent traffic
- ✅ Match search intent
- ✅ Help you grow your website authority
Let’s dive in!
Chapter 1: What Are Low Competition Keywords?
Low competition keywords are search queries that:
- Have moderate to low search volume
- Are not dominated by high authority websites
- Usually come in long-tail keyword format (3–6 words)
- Attract targeted users who are easier to convert
👉 Example: Instead of targeting “SEO tools” (too broad, too competitive), target:
- Best free SEO tools for small businesses
- SEO keyword tool for beginners
- Google keyword planner alternatives for bloggers
These long-tail, low competition keywords have less competition and can rank with fewer backlinks.
Chapter 2: Why Target Low Competition Keywords?
- Faster Rankings – You don’t need hundreds of backlinks to compete.
- Targeted Traffic – People searching long-tail terms are usually closer to action (buying, subscribing).
- Higher Conversion Rates – Specific keywords = more qualified leads.
- Less SEO Struggle – Competing with blogs, not giants like Wikipedia.
- Great for New Websites – Perfect starting point for building authority.
📌 Pro Tip: Ranking for 100 low-competition keywords is often more profitable than chasing 1 high-competition keyword.
Chapter 3: Step-by-Step Techniques to Select Low Competition Keywords on Google
1. Start with Google Keyword Planner
- Go to Google Keyword Planner.
- Choose Discover New Keywords.
- Enter your niche seed keyword (e.g., “digital marketing tips”).
- Apply filters:
- Competition: Low / Medium
- Search Volume: 100 – 5,000 per month
- Keyword Length: 3+ words
This gives you a list of long-tail, low competition keywords.
2. Use Search Intent to Filter Keywords
Google ranks content that matches search intent. Always check if your keyword is:
- Informational – “How to find low competition keywords”
- Navigational – “Google Keyword Planner login”
- Transactional – “Best SEO tools for beginners”
- Commercial – “Affordable keyword research tools”
👉 Choose informational + commercial for blogs.
3. Analyze SERP Competition
- Search your keyword on Google.
- If Page 1 results include:
- Quora, Reddit, niche blogs → ✅ Good keyword.
- Wikipedia, Forbes, HubSpot → ⚠️ Too competitive.
Check if small blogs rank on Page 1 → That’s a green signal.
4. Use Keyword Difficulty (KD) Tools
Google Keyword Planner doesn’t show SEO difficulty, so cross-check with:
- Ubersuggest – Keyword difficulty score under 30 = good.
- Ahrefs (Free) – KD under 20 = excellent.
- SEMRush – Focus on low KD + medium volume keywords.
5. Explore Google Autocomplete & People Also Ask
- Start typing a seed keyword in Google → autocomplete suggests low competition variations.
- Scroll down → check “People Also Ask” and “Related Searches.”
👉 Example: Searching low competition keywords shows:
- “How do I find low competition keywords for free?”
- “Best keyword research tools for beginners.”
These are hidden gems you can target.
6. Check Domain Authority (DA) of Competitors
Use MozBar or Ahrefs Toolbar:
- If Page 1 has DA under 40 → ✅ Easier to outrank.
- If all sites have DA 70+ → ❌ Avoid.
7. Validate with Content Gaps
Ask: Is there missing information in top-ranking articles?
If yes → You can create better, more detailed content to outrank them.
Chapter 4: Examples of Low Competition Keywords
Here are some keyword examples with potential:
- “Best SEO tools for beginners 2025”
- “How to find keywords with low competition free”
- “Long tail keywords for affiliate marketing”
- “Easy keywords to rank for new blogs”
- “Google keyword planner tips for beginners”
Each has low competition and can bring targeted traffic.
Chapter 5: Mistakes to Avoid in Keyword Selection
❌ Choosing only high-volume keywords
❌ Ignoring search intent
❌ Targeting one-word generic keywords
❌ Skipping competitor analysis
❌ Not checking domain authority of ranking sites
Chapter 6: Action Plan to Select Perfect Keywords
- Brainstorm seed keywords.
- Use Google Keyword Planner to expand.
- Filter by low competition + long-tail.
- Validate with SERP analysis + KD tools.
- Check DA of competitors.
- Pick keywords you can realistically rank for.
Repeat this process, and you’ll build a solid SEO keyword bank that keeps bringing organic traffic.
FAQs (Schema-Friendly Q&A)
Q1: What are low competition keywords?
A: Keywords with fewer competitors, usually long-tail, that are easier for small websites to rank for.
Q2: How do I find low competition keywords on Google for free?
A: Use Google Keyword Planner with competition filters set to Low/Medium, check Google autocomplete, and analyze SERPs manually.
Q3: What is the best search volume range for easy ranking?
A: Target keywords with 100–5,000 monthly searches.
Q4: Do long-tail keywords really work for SEO?
A: Yes, they are highly targeted, easier to rank, and often have higher conversion rates.
Q5: Can I rank a new website with low competition keywords?
A: Absolutely! That’s the best strategy for beginners to gain traffic quickly.
Conclusion
Finding the best low competition keywords is the key to ranking faster and driving targeted traffic. By using Google Keyword Planner along with SERP analysis, keyword difficulty tools, and content gap research, you can uncover hidden keyword opportunities your competitors are missing.
Start small, target long-tail keywords, and consistently publish high-quality content. Over time, your site will gain authority, allowing you to rank for higher competition keywords.
